Great Place to Work Spotlight: Contemporary Woods of Lincoln, NE

Contemporary Woods is Tap the Potential's most recent Great Place to Work Spotlight. Contemporary Woods was founded to celebrate craftsmanship!

A Little Background

With his dad and grandfather, Adam has worked on wiring and building homes since he was a young child. In high school, Adam learned about craftsmanship through Fine Woodworking, residential carpentry in his associate's degree, and construction management in his bachelor's. He then received an offer to buy Contemporary Woods, an existing business specializing in custom furniture and woodworking.
Nearly ten years later, Adam has gained far more knowledge than just workmanship. He has learned how to become a better leader, entrepreneur, and father and how to inspire others. He lives in Lincoln, Nebraska, with his wife, two boys, ages nine and three, and two dogs.

Overcoming Challenges

His business has overcome the challenges of hiring and firing bad employees, increasing its debt, and climbing out of it. And he has learned how to say no to others including clients. Adam has learned to completing large orders and stay afloat where there are no orders.

Working With Tap the Potential

Adam shares that Tap the Potential has helped his business “in many ways, Darren with Sales coaching, Melissa with working in my and my team's strengths, and Dr. Sabrina for helping narrow my vision and keep me on track!”


The How to Hire the Best Course…

“Laid out a system for how to attract better employees.”

Company Culture Improvements

Be a better leader! The best leaders take ownership of the problems and don’t blame their employees. Simple changes have improved the culture at Contemporary Woods, like one-one-one conversations, feedback, and asking the right questions. 

Favorite Immutable Law

Be the Buffalo – run towards the storm, by addressing the problem head-on of mismatched stain colors.

Tips for Entrepreneurs

“Implement Profit First in your Business, niche down, the riches are in the Niche's (Pumpkin Plan your Business)!” Adam shared his biggest takeaway from the course “That there is a community of people to support me when I am ready to take my business to the next level”.

“My business vision is very intimate and personal. I get great satisfaction from crafting something beautiful for a client. I have decided that my life goal will be to inspire the celebration of craft in others.”
~ Adam McKee, CEO

Are you ready to Take YOUR Life Back and create a Great Place to Work?!

The Tap the Potential Great Place to Work Spotlight features small businesses intentionally creating a great place to work by nurturing their company culture.

At Tap the Potential, we love helping small business owners create Great Places to Work.  Furthermore we encourage our clients to share best practices to support other businesses in doing so, as well. Thank you for sharing with us, Adam!


About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.