Building the Architecture

Not unlike your business, mine started with an idea and the right resources. Very early on, I met Mike Michaelowitz. He's the author of many great books and the founder of several certification programs which have added incredible value to my business, and more importantly to our Better Business Better Life Program. If you haven't heard of Mike, I strongly urge you to get to know his work—especially with his new book (insert drumroll here), Fix This Next.

While he has published several books over the last couple of decades or so, The Pumpkin Plan and Profit First provided a strong jumping-off point for me and my business. Not only do I incorporate these methodologies in my own practice, I believe in them so much that I became a Certified Pumpkin Planner and Mike's very first Profit First Professional. Now, I have the great privilege to say I am a “Founding Fixer” as Mike launches Fix This Next (April 28, 2020). This book and our certification is an immediate value to our Better Business Better Life Program and we can't wait to get started!

The Business Hierarchy of Needs

Fix This Next offers a simple system to eradicate these frustrations and get your business moving forward, fast.  (Image is taken from Fix This Next.)

Through his journey and research he figured out that every business has a hierarchy of needs, and if you can understand where you are in that hierarchy, you can identify what needs immediate attention. Simply fix that one thing next, and your business will naturally and effortlessly level-up. I can't wait to share more about our experience in utilizing Mike's tools to help every client build a “Legacy” business. 

Putting it into Practice

What does this mean for Tap the Potential? As The Business Psychologist™, I am so excited to help entrepreneurs to proactively manage entrepreneurial burnout. Through our Better Business Better Life program, we are helping business owners Take Their Lives Back, and have already begun incorporating Fix This Next principles into our certified program.

STEP 1: Take Our 10-Minute Assessment
STEP 2: Review Your Results with One of Our Lead Strategists
Step 3: Join Our Better Business, Better Life Program

Are you ready to Take YOUR Life Back?


Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best series is the founder of Tap the Potential. At Tap the Potential, we work to free business owners from the constant demands of a growing business. We believe work supports life, not the other way around. Through our proprietary Better Business, Better Life™ coaching program, we transform cash-sucking businesses into highly profitable, Great Places to Work, then send business owners on a 4 Week Vacation™ to celebrate that accomplishment. After the first year in our program, our clients have more time for what matters most and more money in their bank account than ever before.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses — no matter what hiring challenges those businesses are facing — and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths. Her latest book, How to Hire the Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees, is an International Best Seller on Amazon! In this powerful book, Dr. Sabrina shares crucial hiring strategies to transform your small business AND improve your personal life. With her background in psychology, and years of driving profit in small business, Dr. Starling knows what it takes to find, keep and get exceptional performance out of your biggest investment — your team members.
Dr. Sabrina is working on her next books: How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top Performing Team Members (available Sept 15) and The 4 Week Vacation: Work Supports Life, Not the Other Way Around (available Dec 1; featuring many of our Trailblazing 4 Week Vacation™ Retreat Participants!)