Please Note: We’re experiencing technical difficulties with our podcast links.
Please be patient with us while we resolve this issue.

Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Finding Support through the Struggles with Steve Dale

Steve Dale is the author of The Profitable Contractor and we’re delighted to have him with us as our guest today!

As you will hear from Steve, working more hours does not necessarily correlate to making more money; in fact, many times, it’s quite the opposite. He also shares the value he gained in being coached, what he learned through Pumpkin Planning, and how Tap the Potential introduced him to a better way of running his business.

Please join us in this conversation to hear about the successful pivots that Steve learned to make in his business that ultimately inspired him to write his book. There is much to learn here!

Steve Dale is a contractor, entrepreneur, and author who has run a residential remodeling business for thirteen years. He graduated from Lewis-Clark State College with a business degree and is a certified Pumpkin Plan Strategy coach.

Steve combines a strong business foundation with an insider’s understanding of what it takes to run a successful remodeling company. He transformed his own business using these skills, which fueled his passion for helping other contractors learn how to run a thriving business while still having a life outside of work.

He lives in Lewiston, Idaho, with his wife and three children. In his free time, he enjoys hunting, fishing, exploring the great outdoors, and spending quality time with loved ones. You can learn more about Steve and his book here.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • Steve addresses the mental shift from contracting to coaching.
  • Steve shares how he learned to overcome the struggles to embrace his value and to price appropriately.
  • Surrounding yourself with the right kind of support is crucial to moving forward.
  • The dangers of the “contractor buddy advice”.
  • Work does not have to take away those important moments in life that we can’t get back.
  • When we become genuine and vulnerable, we can share and request help with our struggles. Only then can we start to turn things around.
  • Do you need to be supported as you grow your business? Take our Better Business, Better Life™ assessment and schedule a consultation!


Connect with Steve!

The Profitable Contractor

Links and Resources:

FREE Download: How to Make Your Time Worth $10,000 an Hour

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.