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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Explode Your Profitable Growth in 2023

Overcomplicating things is a common problem for business owners. In our attempts to grow our businesses and earn more revenue, we get caught up in our own minds. In today’s episode, I want to explore a path to profitable growth that allows you to simplify. By reducing complexity, we create a lot of mental space and free up time. Thinking about growing profitably is important as we gear up for strategic planning for 2023.

We are zeroing in on Steps 2 and 3 of the Tap the Potential Solution, which is to niche down with a clearly defined sweet spot and find ways to innovate. These are important whenever we look to add revenue, which most people think comes down to selling more or getting more clients. What I want you to consider is that the best way to increase revenue is to serve your existing clients better. Let’s break it down in today’s show!

Profit by Design is a Tap the Potential Production.

Show Highlights:
  • How Pumpkin Planning can improve your quality of life as a business owner
  • Why it is essential to understand your best clients, attract more like them, and remove weak clients and customers who suck profits from your business
  • How to have the important conversations with your best clients and customers about how you do things differently
  • How a certified Pumpkin Plan Strategist can help you interview your top clients and customers
  • Why input from your team is valuable because they have insights into your top clients and customers
  • Why the language used by your top clients and customers is more valuable than industry jargon
  • Why streamlining your marketing, focus, and business around your top clients and customers frees up time and mental space
  • How your Wishlist Interview questions for your top clients and customers can give you valuable information and insight (Listen as Dr. Sabrina shares a few examples.)
  • How to use the information and feedback from Wishlist Interviews in value creation
Links and Resources:

Join our Jumpstart. It’s our five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with significant impact for you and your team!

Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!!

The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour


About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.