Brian Gottlieb, CEO and Founder of Tundraland
shared several insights with me about how he and his team work to stand out in a competitive employment market:

Be a Disrupter to Stand Out as an Employer of Choice

“One of the things we do as a point of differentiation is to look for pain points in the market and say, ‘Okay, how can we be a disruptor?”

“We ask ‘How can we be a disruptor in the way we do business?' or ‘How can we be a disruptor in the way we hire? The way we train? How do we change the norm? How do we become different?”

What happens first?

“What typically happens in most organizations is we get a resume. It's sent to the business owner. The business owner is out meeting with customers or meeting with future jobs or talking with his crews. So, it might be that night or the next day before he actually gets a chance to review the resume and give the person a call. When they get on the phone they do some interviewing and all that typical stuff. There's usually a twenty-four-hour lag time.”

“We look at gathering resumes like we do lead generation. When we place an ad or do a television commercial and the phone rings, we answer right away. We schedule an appointment right away. We want to get them into the home and make a sale.”

“We treat recruitment the same way, with that same level of urgency. So, that's the first thing we do. When we get a resume, we review it and call the candidate within seconds. That is the first thing we do.”

The second thing we do as a point of differentiation is to create creative compensation structures.

“A lot of talented people here in Wisconsin went to the UW school systems and left with a whole bunch of student loans. And these kids, these young, talented minds, don't care so much about how much money they make because they have this weighing anchor around them in their student loans. So, we craft compensation structures that help pay down their student debt for them.”

“These are just two of the things that help us stand out in the market.”

Ready to Disrupt Your Hiring Process?

For more ideas on how you and your business can disrupt and become an employer of choice, check out the How to Hire the Best Series (Rural Business and Contractors Editions available now. Stay tuned for Fall 2020 for the Entrepreneur's Edition!

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About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.