Discovering his Business ‘Sweet Spot’ Transforms His Life: Jeff McMenamy Shares His Journey


Jeff McMenamy
CEO Teton Therapy PC

Before working with Sabrina, I was trying to service too many sources and people. As the owner of an outpatient therapy clinic in a small rural setting, I was seeing patients in my clinic, while also trying to service outside contracts, such as outlying school systems, home health care services and Hospice services. I was seeing patients in their homes with safety and home modifications, and performing behind the wheel driving evaluations. I even travelled to a child's home because his parents were ranchers and could not get him into the clinic. I would provide expert testimony in court for lawyers. I would travel to job sites for ergonomic assessments. I performed pre-employment fit for duty testing for oilfield companies. The list goes on and on. I was accepting any type of patient even if I wasn't specialized in what they needed.

I had a belief that in a small town, I would have to be the jack-of-all trades to stay in business. I could not specialize or I would go out of business. I was running all over the place, just adding time to my days, at the expense of my time and quality of life.

I came to the conclusion that I did not know how to run a business. I got my pride out of the way, which opened the door for HELP. The most difficult thing for me was accepting help.

I signed up and participated in a free teleconference with Business Psychologist, Dr. Sabrina Schleicher. As a result, I invested in a year of her services and let her coach me through steps of growth and success. One of the concepts she taught me was the Pumpkin Plan, which includes zeroing in on the ‘Sweet Spot’ of your business. I applied every step of the program to my business, which was not easy.

How could I find my Ideal Client? Well, I thought about that and concluded that the doctors who referred patients to us were our actual clients, not the patients themselves. So we put together a marketing plan to market to our ideal doctors. We then expanded the Pumpkin Plan by reviewing what insurance companies (“payer sources,” as they are called in our industry) pay the best, yet require the least amount of paperwork. I then discovered the demographics of these payer sources that had the least competition from other therapy companies. I asked, ‘Which type of patients are under-serviced?’ Gold mine!! . . . highest reimbursements, lowest headaches and documentation, low competition for these patients . . . now hire therapy specialists to treat these patients. BINGO!!! There was our pumpkin to grow.

We continue to reach all time highs for our business. And it allows me to disappear as I want. However, it is so much fun being in business that I enjoy going to work. But, I don't have to. I now like to spend time expanding my business and allowing my employees growth in their careers.

I have discovered it is possible for my business to work for me, allowing me freedom to pursue other interests. I have VP's in place, running the day-to-day operations and reporting to me as needed. Business statistics/metrics are delivered to my e-mail weekly. My Executive Council fills me in weekly on the conditions of each division of the organization. PT and OT Directors are in place overseeing the production of therapists.

I also coach high school hockey, which involves 2 hours of practice daily. I make family a priority, often visiting our relatives 15 hours away. I like to spend school holidays with my boys. One is passionate about hunting and one is passionate about fly-fishing. My time with them is limited before they go off to college. My wife and I like to disappear on our motorcycle or travel with friends. Our business does just fine when we are gone.

If this sounds like exactly what you need to do, but you don’t know where to start, check out my ALL-NEW Webinar:

Discover Your Business ‘Sweet Spot’:
The Missing Link to True Profit & Freedom

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.