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Designing for Profit in 2019

Mike is back with us on the show again! For Mike and Dr. Sabrina, success in business, in your personal life, and with your goals, is all about small wins. So in today's episode, Mike and Dr. Sabrina are talking about getting unstuck and creating big wins with small steps. They are also talking about planning for profit for 2019. Mike shares a roadmap to plan for profit and explain how to build it into your business.

Many of us are inspired to implement changes in our business at the beginning of January. However, by the time that February comes around, we can be so caught up in the rat race again that all our good intentions are left by the wayside. So today Mike and Dr. Sabrina are discussing how to not feel guilty (or overwhelmed) about not acting on the plans that you made at the beginning of the year. They explain how you can take a few steps back, realign your goals, focus on the small wins, and then take baby steps forward, to achieve the kind of success you'd really like to have in your business. They conclude with offering their own definition of breaking even.

Show Highlights: 

  • How is a successful entrepreneur like a good Valentine?
  • Taking baby steps towards your goal.
  • We can't just put everything in our business off until the end of the year and hope that it all washes out well.
  • Creating big wins with small steps.
  • Mike urges you to create a list of all the things you really know you need to work on.
  • Establishing a schedule for achieving the small wins.
  • Dr. Sabrina gives some of the fundamentals behind achieving small wins.
  • How to move along and get unstuck.
  • Thinking back about your success over the past year, to create success going forward in the next year.
  • Thinking about the one big thing that you can do right now that will make everything else easier and better.
  • How to deal with feeling overwhelmed with all you have to do.
  • Make a plan for the way that your business will be profitable and take care of your lifestyle.
  • Establishing the break-even for your business.
  • Creating a break-even that allows your business to thrive.
  • Look at your numbers and then face the reality of where you really want to be.
  • Taking the level of risk you bare into account when setting prices.
  • Are you planning for debt, or are you planning to thrive?
  • It's never too late to start establishing your goals.


Profit by Design Podcast:

Profit by Design Facebook group


Apply at to be selected for a profit audit of your business.

Dr. Sabrina's Four-Week Vacation Jump Start Video Guide:


Recommended books:

The One Thing by Gary W. Keller and Jay Papasan

Good To Great by Jim Collins

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.