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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Culture: The Untapped Potential

If you’re interested in learning how work culture can improve profitability by 756% over a ten to eleven-year period, don’t miss this exciting discourse of the first chapter of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, Dr. Sabrina’s latest book in her How to Hire the Best series.

Stacey Seguin, a valued team member of Tap the Potential, interviews Dr. Sabrina in this peek inside the book that addresses one of the biggest hurdles that entrepreneurs face, and that’s finding the right team to support and further their business vision. Don’t miss this conversation around the Tap the Potential solution to creating a business that gives the business owner more time for what matters and more money in their bank account than they’ve ever had!

As a Tap the Potential strategist, Stacey specializes in Profit First and Pumpkin Planning and supports Tap the Potential by providing clients with guidance towards advancing their company goals and assisting them in problem-solving any business challenges they may encounter along the way.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • Dr. Sabrina discusses how she’s mindful of the work culture at Tap the Potential and shares her favorite things about team meetings.
  • When there’s a high turnover rate in the business, it is a huge time and energy drain and causes us to lose money when we’re constantly having to hire and train.
  • Warm bodies on the team that are tolerated are another cause of time and energy drain.
  • When you have A-players on your team and teach them how to utilize and work from their strengths, the whole team becomes highly focused on keeping people in their strengths and reduces drag by shifting responsibilities around if somebody is operating outside their strengths.
  • Parkinson’s Law and the Pareto principle: If you aren’t familiar with how these relate to being more effective in our businesses, Dr. Sabrina and Stacey give some insight!
  • You need to understand the psychology of A-players in order to attract them to your team. Part of this involves making a culture that celebrates and supports the A-player mentality. Be cautious that your policies and procedures do not deter and repel your A-players and best clients.
  • As business owners, it’s very important for us to have outside feedback when building our strong teams. Clients in the Better Business, Better Life™ get that perspective and objective feedback from the other program members who are outside the business.
  • We need thinking time and time to reflect on powerful questions.
  • Creating a culture of safety, security, and trust allows team members to feel comfortable with sharing their ideas.
  • Dr. Sabrina covers the steps of transitioning from a present culture to a chosen culture.
  • Dr. Sabrina defines the characteristics of an A-player.
  • If it’s not good for the client, if it’s not good for the team member, it’s not going to be in the best interest of the company. The company exists to take care of the team members, the business owner, and the clients.

Links and Resources:

Maslow's Hierarchy of Needs Explained

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

Dr. Sabrina’s WEBSITE


Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

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Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings and Erin Meyer

The Road Less Stupid by Keith J. Cunningham

The 4 Week Vacation by Dr. Sabrina Starling, Phd – Look For It Early March 2021!

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.