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Creating the Right Culture in Your Business

How would you describe your business culture right now? Is it working to attract the right A-players who are a good fit for your team? It is a truly uncomfortable feeling when you have invested the time and energy into hiring someone and later realize that their core values don’t match up with the core values of your business. You have the opportunity to claim your immutable laws, make those the seeds of your business culture, and build a team with common values. You can turn your business into the place that A-players want to join.

In today’s show, I’ll walk you through ways to identify your core values and turn those into your immutable laws. Taking these steps will set the foundation for your business culture. I can help! Join me for a closer look at how to create the right culture in your business!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:
  • The difference between core values and aspirational values
  • How to identify your core values by asking: “What has made me proud lately? What has ticked me off lately?”
  • Examples of some of our immutable laws at Tap the Potential
  • How to pinpoint problems in systems when mistakes are made instead of blaming someone
  • The value in sharing stories with team members to emphasize your immutable laws and create your culture
  • How your immutable laws help reveal those team members who are–and are not–a good fit
  • The How to Hire the Best course teaches you how to use your immutable laws as a screening filter at every stage of your hiring process.
  • Why it is important to attract clients and customers who are in alignment with your immutable laws
Links and Resources
Connect with Dr. Sabrina:

It’s not too late to join me for the upcoming Better Business Better Life Jumpstart to learn the Tap the Potential Solution. It’s a value-packed week of live clinics with me on Zoom, and I would love to have you join us!

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour


About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.