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Creating a Work Environment for A-Players with Rob Minnick

As we highlight another “Great Place to Work,” we are joined by a repeat guest on the podcast. He is using metrics with his team members and implementing the principles he has learned to recruit and retain A-players for his business. Along with the normal business challenges, he is seeing success and big changes since working with us at Tap the Potential over the past year.

Rob Minnick is CEO and president of Minnicks, Inc. and Minnick Training Center. He has 39 years of experience in the heating and air conditioning field, especially in mechanical design and building performance for owners. Rob decided to concentrate on the family business because he loves what he does, it allows him to meet people, and he enjoys a challenge. Rob earned his certifications from the State of Maryland Air Conditioning Contractors of America, Building Performance Institute, Residential Energy Service Network, US Green Building Council, and National Comfort Institute.

In addition to his heating and air conditioning work, Rob is active in many associations. He lives with his wife, Dawn, in Burtonsville, Maryland, and they have three children, one granddaughter, and a dog. When not working, Rob likes to spend time with his family, play the drums, travel, and play golf.

Join us to learn how Rob is putting systems and metrics in place to hire A-players and create a work environment where they want to stay!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:
  • Highlights of Rob’s wins and successes over the past year
  • How Rob supports his team in reaching the goal of getting 150 hours of training for 2022
  • What makes an A-player? (A REAL one–not just someone who presents themselves to be one in the interview process!)
  • How Rob has faced his biggest challenge with employees that had to be let go, reducing his workforce by about half during 2021
  • How Rob has had to step into new roles and responsibilities because of his low staff numbers
  • How Rob is making his business stronger through his interview process and marketing
  • How Rob’s Pumpkin Planning is helping him differentiate his business and stop competing on price
  • COVID consequences: The struggle to find technicians and create a payment plan that works
  • How Rob is using what he has learned through How to Hire the Best and The Game of Work by Charles A. Coonradt
  • Words of wisdom about Rob’s immutable laws and how he uses them in the interview process
  • How Rob is implementing what he’s learned to create an environment where A-players want to work


Connect with Rob: Minnicks and Facebook

Books mentioned in this episode:

Built to Last by Jerry I. Porras and Jim Collins

Who: The A Method for Hiring by Geoff Smart and Randy Street

The Game of Work by Charles A. Coonradt

How to Hire the Best by Sabrina Starling, PhD

Links and Resources:

Learn more about the next How to Hire the Best course. It starts in April!

New! Now Available!!

The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community




About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.