How to Hire the Best TM

COURSE

ALL-NEW, UPDATED CONTENT based on Dr. Sabrina’s latest research on attracting, hiring and retaining A-Players

If you’re like most small business owners, you dread hiring employees. An applicant may look great on paper and interview well. Yet, once you bring a new employee on board, you may be sorely disappointed in the employee’s performance.

What went wrong?

Surprisingly, the traditional hiring process actually sets small business owners up to mis-hire 75% of the time.

Mis-hiring is too costly!

It’s time to stop doing what every other small business owner is doing, and learn more effective hiring strategies.

Facts

  • Hiring the wrong entry-level employee costs between $5,000 and $7,000 after just 3 months, according to the US Department of Labor.
  • You’ll be out over $40,000 if you mis-hire a supervisor who makes $20,000 annually.
  • Hiring the wrong $100,000/year manager will cost you $300,000.
  • Even worse…these figures don’t even take into account the cost of decreased employee morale … or the lost business from dissatisfied customers.
  • If you’re like most business owners, payroll is your biggest expense. And, if you’re like most business owners, you are paying “warm bodies” because it’s so hard to find top performing employees.
  • Most small businesses cannot afford to just keep “absorbing the cost” of warm bodies.
  • Warm bodies are the slow kiss of death to your small business!
  • 1 top-performing employee can do the work of 9 to 12 warm bodies.
  • If you use what you learn from Dr. Sabrina to hire just 1 top performing employee in the next year, imagine what that can do for your bottom line. Now, imagine what’s possible when you hire 2 or more top-performing employees…

More Facts:

  • You can do everything right to attract A-Players to your business, then lose them if you have not set your business up to be a great place to work for the A-Players you want working for you.
  • It’s just as important to learn how to be an Employer of Choice for the APlayers you want to attract, as it is to learn how to attract A-Players.
  • That’s why in this updated, expanded LIVE ONLINE How to Hire the Best Course, I’m teaching you the basics of attracting A-Players.
  • AND, we’re not stopping there… I’ll be teaching you how to become an Employer of Choice to consistently attract a steady stream of A-Players chomping at the bit to work for you so that you can grow your business WHILE freeing up more and more of your time. (If you are working toward your own 4 Week Vacation™ this is the perfect step for you!)

Your mission, should you choose to accept it, is to become an ‘Employer of Choice’ to consistently attract a steady stream of A-Players chomping at the bit to work for you so that you can grow your business WHILE freeing up more and more of your time.

And we’ll be doing this together. You’ll have my support, guidance and feedback every step of the way.
At Tap the Potential, we know that small steps forward, taken in a consistent direction, lead to big change over time.
In this COURSE, I will guide you in taking simple actions that have BIG impact.
And, we will HAVE FUN ALONG THE WAY, celebrating WINS with your every step of the way.
From the very first moment you join in with us, you’ll be experiencing WINS.
From there, we’ll guide you in building momentum.
You’ll know exactly what your Mission is and what you’re building toward.

You will come away from this experience:

  • Knowing what a great place to work looks like for the APlayers you want to attract
  • With your customized 3-Step Action Plan to becoming an Employer of Choice for your ideal A-Player team members
  • A clearly defined avatar for your next hire
  • Knowing EXACTLY what makes you unique as an Employer of Choice for the A-Players you want to attract
  • With the 1 essential piece of recruiting collateral you absolutely must hand a candidate when they interview with you (this totally differentiates you from any competition!)
  • Having developed everything you need to create a STANDOUT Careers Page on your website, along with a SIMPLE-TO-IMPLEMENT social media campaign to continuously attract A-Player candidates inquiring about the opportunity to work for you.

And you’ll have the feedback, community and TONS of support to keep you powering through and getting results.

YOU’RE NEVER ON YOUR OWN with all of this… You will get WEEKLY SUPPORT, Q&A and GROUP CALLS with Dr. Sabrina …. RIGHT WHEN YOU NEED IT

This means you are never left to struggle when you hit a roadblock, obstacle or challenge, or if you need clarification on something. We’ve got your back and will keep you MOVING FORWARD.

What Our Weekly Schedule Looks Like:

FRIDAY AND WEDNESDAY – NEW TRAININGS RELEASED Twice a week you’ll receive the new trainings for that week.

These trainings are simple and bite-sized.

Each one ends with a simple action for you to take, moving you closer and closer becoming an ‘Employer of Choice’ to attract a steady stream of A-Players chomping at the bit to work for you.

With each action you take, you experience a “WIN!”

GROUP CALLS WITH DR. SABRINA - Each Week

Bring your WINS and we’ll celebrate with you

Ask questions

Tap into Dr. Sabrina’s years of experience creating highly profitable, great places to work to resolve your challenges and obstacles, or better yet, leverage what you already have in place for even greater results.

Clinic 1 Drops Friday, January 14, 2022 Group Calls are Thursdays, January 20, 27, Feb 3, 10, 17) 45 minutes, 1pm CDT / 2pm EDT / 12pm MDT / 11am PDT
*Plan to attend LIVE to get the most from this experience. Calls are recorded.

5 MODULES

9 Clinics (2 per module)

Calls are Thursdays, January 20, 27, Feb 3, 10, 17) 45 minutes, 1pm CDT / 2pm EDT / 12pm MDT / 11am PDT

MODULE 1 – How To Quickly Hire Right

MODULE 4 – Design Your Ideal Employee Referral Incentive Program

This strategy dramatically reduces turnover while creating a great culture for your team!

Discover the most important qualities to hire for (HINT: It’s not skillset). Most business owners completely overlook these!

Discover what a great place to work looks like for the A- Players you want to attract

Develop a clearly defined avatar for your next hire

Group Call with Dr. Sabrina

MODULE 2 – Quick & Easy Strategies To Tell If A Candidate Is The Right Fit

Plus how to set your new employees up to become immediate Profit Centers in your business.

Group Call with Dr. Sabrina

MODULE 3 – How To Get Top Candidates Lining Up To Work For You, (Even If You Can’t Pay Top Dollar!)

You may never need to pay a recruiter again! (This strategy is the easiest and most inexpensive way to get the best applicants coming to you)  

Group Call with Dr. Sabrina

MODULE 5 – Spreading The Word About The Opportunity To Work For You – An ‘Employer Of Choice’!

Simple, inexpensive tactics to quickly spread the word to the right people about opportunities to work for you

Simple ways to gather everything you need to create a STANDOUT Careers Page on your website

SIMPLE-TO-IMPLEMENT social media campaign to continuously attract A-Player candidates inquiring about the
opportunity to work for you.

Group Call with Dr. Sabrina

Discover the most valuable intangible perks of working for you

Quickly position yourself as an ‘Employer of Choice’ for your Ideal Employees 

Develop your customized 3-Step Action Plan to becoming an Employer of Choice for your ideal A-Player team members

Knowing EXACTLY what makes you unique as an Employer of Choice for the A-Players you want to attract
With the 1 essential piece of recruiting collateral you absolutely must hand a candidate when they interview with you (this totally differentiates you from any competition!)

Group Call with Dr. Sabrina

Access our Private Slack Channel

Group Calls are recorded if you can’t attend live.

5 MODULES

9 Clinics (2 per module)

Calls are Thursdays, January 20, 27, Feb 3, 10, 17) 45 minutes, 1pm CDT / 2pm EDT / 12pm MDT / 11am PDT

MODULE 1 – How To Quickly Hire Right

This strategy dramatically reduces turnover while creating a great culture for your team!

Discover the most important qualities to hire for (HINT: It’s not skillset). Most business owners completely overlook these!

Discover what a great place to work looks like for the A- Players you want to attract

Develop a clearly defined avatar for your next hire

Group Call with Dr. Sabrina

MODULE 2 – Quick & Easy Strategies To Tell If A Candidate Is The Right Fit

Plus how to set your new employees up to become immediate Profit Centers in your business.

MODULE 3 – How To Get Top Candidates Lining Up To Work For You, (Even If You Can’t Pay Top Dollar!)

Discover the most valuable intangible perks of working for you

Quickly position yourself as an ‘Employer of Choice’ for your Ideal Employees

Develop your customized 3-Step Action Plan to becoming an Employer of Choice for your ideal A-Player team members

Knowing EXACTLY what makes you unique as an Employer of Choice for the A-Players you want to attract
With the 1 essential piece of recruiting collateral you absolutely must hand a candidate when they interview with you (this totally differentiates you from any competition!)

Group Call with Dr. Sabrina

MODULE 4 – Design Your Ideal Employee Referral Incentive Program

You may never need to pay a recruiter again! (This strategy is the easiest and most inexpensive way to get the best applicants coming to you)  

Group Call with Dr. Sabrina

MODULE 5 – Spreading The Word About The Opportunity To Work For You – An ‘Employer Of Choice’!

Simple, inexpensive tactics to quickly spread the word to the right people about opportunities to work for you

Simple ways to gather everything you need to create a STANDOUT Careers Page on your website

SIMPLE-TO-IMPLEMENT social media campaign to continuously attract A-Player candidates inquiring about the
opportunity to work for you.

Group Call with Dr. Sabrina

Access our Private Slack Channel

Group Calls are recorded if you can’t attend live.

Over the course of 5 weeks, you will build your Hire the Best A-Player Attraction System. Each module includes Move Forward Action Steps. These are simple action steps that build on one another, so that by the end of the course, you have a system.

And, it gets better! Not only will you have your Hire the Best System, you are also taking actions that improve your culture and position you as a great place to work, which will support you in RETAINING your A-Player.

Pricing

Price $2500

Thursdays, January 20, 27, Feb 3, 10, 17
45 minutes, 1pm CDT / 2pm EDT / 12pm MDT / 11am PDT

“Our vision is to create a business where nobody is controlled by the business, where everybody loves coming to work, and where everybody has jobs that have purpose. In the past, I've spent 10s of thousands of dollars recruiting. Now my team is recruiting for me. I don't run any ads anymore. It's crazy just to experience A-Players attracting new A-Players. So we give a $500 tool bonus to all of our guys for referring people. In the past when we've done, the guys would refer anybody just to get the tool bonus. Now our guys are actively fighting to protect the company because they love their job so much that they don't want to see somebody come in and mess up the environment that we've created. It’s amazing!”

Andrew Tvardzik

CEO, Cedar Ridge Log Homes

“This course has been a game-changer for us!”

Rosalie Faber

The Flooring Authority, Inc.

Registration Deadline:

Friday, January 7th, 2022

First Clinic Releases on Friday, January 14, 2022

Bonuses

BONUS #1 – Peoplemap Assessment and Full Report ($125 value)

Unleash your potential by understanding your Peoplemap™ Type and what it means with respect to attracting the right A- Players for your team.

BONUS #2 – Receive Dr. Sabrina's Ideal Employee Template ($397 value)

You'll use this “fillable” PDF over and over again for each role in your business.

BONUS #3 - Be Featured As A Great Place to Work Spotlight

Those who complete 90% of the Move Forward Action Steps will have the opportunity to be featured in Tap the Potential's Great Place to Work Spotlight. Use this on your website Careers page, post the logo in your office, and share in your social media to position yourself as an Employer of Choice to attract the A-Players you want on your team.

When you are featured in our Great Place to Work Spotlight, Dr. Sabrina will invite you to join her on the Profit by Design Podcast and/or a Livestream. This is additional content you can share on your Careers page on your website, and in your social media and elsewhere to strengthen your position as an Employer of Choice.

Amanda Henry

Owner Rainmaker
Marketing Solutions, LLC Wyhomes & Properties

My team of A-Players came together quickly! With the launch of my new venture, I needed multiple sales team members. Using the strategies Dr. Sabrina taught me, I attracted 3 top-performing team members – I can’t believe how much easier hiring was this time around!

HOLLY & JIMMIE CASSITY

Owners-Sweetwater
Garden and Wind River Landscaping Company

We would have hit some huge stumbling blocks and major obstacles that we wouldn’t have known what do with if we hadn’t had Sabrina helping us.

“Sabrina’s guidance has been crucial in successfully buying and starting our company. We would have hit some huge stumbling blocks and major obstacles that we wouldn’t have known what do with if we hadn’t had Sabrina helping us.

The work we’ve done with Sabrina is all-encompassing—beyond just how to make money. It’s easy to get in a rut in running a business. You have to change how you think to be able to grow. Sabrina refocuses us when we get in a rut. She gets us thinking outside the box. She gives us new ideas for growing the business, running it smoothly, and dealing with employee issues.”

It’s always seemed so hard to find good employees, much less attract them to work for me. I used Dr. Sabrina’s Ideal Employee Template and almost like magic that applicant appeared. The strategies Dr. Sabrina teaches work! And they are easy to implement – no matter how busy you are!

MARK & LINDA HUNTER

Hunter's Furniture &
Appliance Afton, WY

As a business owner with employees we have put Dr. Starling’s concepts and ideas to the test – they work! Her refreshing insight has given us a complete new understanding of how a business owner who relies on employees needs to think in today's business climate. Who would of thought we could ever become an 'employer of choice' by those who are seeking a career?

BRANDON ORNELAS, CEO

BREEZY POP

I have a whole new way of thinking about employees. I now quickly fill my open positions with the right people for the job. I thought I could hire anyone, and if the training I provided was good enough, I’d get them to be productive. Sabrina showed me how to match an employee’s strengths with the job. What Sabrina taught me will save me a lot of time, money and frustration by preventing problems I would have had in my growing company if I’d continued hiring the way I had been.

“After just a couple of meetings with Dr. Sabrina, I have a whole new way of thinking about employees. I now quickly fill my open positions with the right people for the job. I thought I could hire anyone, and if the training I provided was good enough, I’d get them to be productive. Sabrina showed me how to match an employee’s strengths with the job. What Sabrina taught me will save me a lot of time, money and frustration by preventing problems I would have had in my growing company if I’d continued hiring the way I had been.”

Ellen Humphrey-Allen

CPA, CGA, BAccS

I just wanted to say a big thank you to you. I signed up for your How to Hire the Best course about a year ago but then decided to pare down my client list rather than hire. With life circumstances, etc. I wasn’t up to growing and hiring employees at that time.

I took the course later and started looking for an employee this summer.

My hiring process was completely different this time. I put so much work into preparing to look for an employee, really communicated with applicants what the culture will be, what is expected of the new hire, etc. It scared off pretty well all applicants (lol!) which at times left me feeling vulnerable & unsure.

But then someone came along who loved all of what I communicated, my goals and dreams for the business, the culture I’m building, etc. I hired her and it’s been fantastic! As I was driving home last night I was thinking about past hires who I felt so much frustration with (who I now realize had completely different immutable laws as I do) and about this hire and how well we work together and complement each other and I wanted to send you a big thank you!

If you fully apply the strategies you are taught in this workshop and are not happy with the results you experience, send me your entire set of completed Action Sheets within 30 days of registering for the workshop. I will issue you a full refund.

FAQs

Q. Will these strategies work when hiring for professional-level positions?

A. Yes

Q. Do these strategies work for hiring independent contractors and remote teams?

A. Yes

Q. What happens after I sign up?
  1. You will be taken to a Welcome Page with a personal message from Dr. Sabrina with a powerful initial step to get you into action.
    You will receive your log-in credentials to access the video clinics in Tap the Potential Academy, as well an invitation to join our Private Slack Channel for this course.
    The first clinic releases Friday, October 8th, 2021. You will receive a new clinic each Wednesday and Friday thereafter until the completion of the course on November 18.
Q. I have some challenging employee situations. What if I need support beyond what is covered in the on-line course?
  1. We recommend you sign-up for the on-line course, and also consider joining Tap the Potential’s Exclusive Small Group Coaching Program. This is where you can get on-going support from Dr. Sabrina and our team in building your team of A-Players and creating a great place to work.
Q. I have some challenging employee situations. What if I need support beyond what is covered in the on-line course?
  1. We recommend you sign-up for the on-line course, and also consider joining Tap the Potential’s Exclusive Small Group Coaching Program. This is where you can get on-going support from Dr. Sabrina and our team in building your team of A-Players and creating a great place to work.
Q. Does this course cover how to onboard new employees? Policy manuals?
  1. This course is focused on how to ATTRACT a steady stream of top performing employees.
    If this is your first hire, in addition to this online course, Dr. Sabrina recommends you also work with your local workforce services office for specific guidance on procedures for new employees. This service is usually provided at no charge to employers.
Q. I have an HR Director. Can my HR Director participate?
  1. Yes. Keep in mind, you will need to make strategic decisions during the workshop that should only be made by you—the owner of the business.

    If you have multiple members of your business who you would like to participate, shoot us an email at admin@tapthepotential.com and we'll give all of them access to TTP Academy so they can support you in completing the workshop. We do not charge extra for this because we encourage owners to delegate!

    Plus, if you invite your team members to support you, you have additional help to complete the 90% of the Move Forward Action steps required to be featured in our Great Place to Work Spotlight.

Q. What happens if I don't complete the course?
  1. We want you to succeed! You can repeat the course as often as you like to complete 90% of the Move Forward Action Steps to be featured in Tap the Potential's Great Place to Work Spotlight.

    Many of our clients repeat the course to hone and refine their How to Hire the Best A-Player Attraction System! We encourage you to do the same.

About Dr. Sabrina Starling

Dr. Sabrina Starling, The Business Psychologist™, is the author of How to Hire the Best Series. Dr. Starling conducts extensive interviews with successful owners to uncover the best hiring practices for small businesses. The strategies she teaches work consistently across industries and geographic locations, even for business owners who have struggled for years being understaffed.

Dr. Starling utilizes a unique blend of psychology and proven, easy-to-apply business systems to transform small businesses into highly profitable, great places to work. Employee problems can be one of the biggest stumbling blocks for any business owner. With her background in psychology, and years of driving profit in small businesses, Dr. Starling knows what it takes to find, keep and get exceptional performance out of your biggest investment–your employees.

Clearly defining your Ideal Employee dramatically
increases your odds of hiring right!

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