Coach Approach

Create a Coaching Culture that Turns Your
A-Players into Strategic Profit Partners

Next Cohort Starts: February 2027
Wednesdays – Feb 3, 10, 17, 24, March 3, 10, 17, 24, 31, 2027 at 1pm CT

“When I am looking at skills I want our leaders to master, the Coach Approach is priceless. Going through your Coach Approach program was one of the best things I’ve ever done. I went through it twice.”

 

– Jeff McMenamy, Teton Therapy

Unlock the Power of a Coaching Culture That Drives Profitability

Imagine… your team members taking initiative, thinking on their own, engaging in creative problem-solving, making decisions and taking action that drive profitability, all in alignment with your Immutable Laws, while serving the highest interest of your top clients and customers, team members and strategic objectives.

Imagine team members at all levels engaging in open, honest, supportive communication with one another.

Imagine team members routinely giving supportive and critical feedback to one another.

Imagine teams working in harmony to achieve high goals.

Imagine… a coaching culture that drives profitability.

A coaching culture is about delivering results,

continuously improving performance, holding accountability for actions and decisions, and tapping into one another’s potential to achieve extraordinary outcomes that grow profit and free the owner from being the bottleneck.

A strong culture increases net income 765%

over 10 years, according to a Harvard study of more than 200 companies.

Create and thrive within a coaching culture

The Tap the Potential team brings years of experience teaching coaching skills that help you create and thrive within a coaching culture, where your A-players become strategic thinkers and profit drivers, not just doers.

Here is an overview of the topics covered in
COACH APPROACH

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What is coaching?

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Who is coachable?

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When should you coach and when should you do something else instead?

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How do you manage your ‘hooks’?

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How to manage judgmental thinking (the biggest roadblock to effective coaching)

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Applying the Choice Map™ in day-to-day conversations

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Holding accountability and creating a high performance culture

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How to coach weaknesses and ‘Achilles Heels’ so that these do not undermine performance and team goals.

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How to engage and leverage the strengths of team members to tap their full potential.

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How to use coaching skills to improve communication with customers, team members, direct reports and your supervisor.

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Coaching when the stakes are high. How to integrate coaching skills into crucial conversations for better outcomes.

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The bigger picture…coaching dreams and goals to fully engage team members and drive loyalty.

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PLUS…lots of opportunities to practice new skills and receive feedback in a highly supportive setting.

What Return on Investment Can I Expect?

Here’s How Coach Approach Increases the Return on Your Payroll Investment, In Our Participants’ Own Words:

“It’s hard to put a dollar figure on it but it has the potential to be limitless.”

“By knowing to switch into a learner mode and asking more questions, there is less jumping to conclusions, I am getting the facts. This is allowing situations to be solved in a more efficient manner. I am also better able to help coworkers solve problems for themselves.”
“Coach Approach causes colleagues to grow and understand what they are doing and why. Coaching will prevent the team from continuing to come to me with the questions. This will create more value to our clients by freeing up more of my time to be able to provide additional services or value.”
“I am asking myself better questions to be the best possible ‘me’ when interacting with others. This is especially true with my spouse, whom, may suffer the brunt of dealing with the worst possible ‘me’.”
“I am definitely learning to spot when I am going into judger mode and what triggers me into that. I also am using the switching questions to get me back on track. In meetings and in conversations, I am working to ask more questions rather than just give advice.”
“I am trying to keep in mind that I need to be asking questions when talking one-on-one with an employee about something. I find that I rush through conversations without stopping to think about something when I really should be. I think asking questions and listening attentively will really help with that for myself and for the employee to realize that I truly am interested in what they have to say.”
“Coach Approach has helped take off the pressure of having to know all of the answers and realize that having the answers does not help the growth of those you manage. I am actively trying to ask questions as opposed to provide answers. This is causing the team to think for themselves as well as prevent me from being the bottleneck. I must say it is a challenge but I can see that it will be worth it in the end.”

Net Promoter Score (NPS)

STRONG CUSTOMER LOYALTY, REFERRALS and HAPPINESS

Next Cohort Starts: February 2027
Wednesdays – Feb 3, 10, 17, 24, March 3, 10, 17, 24, 31, 2027 at 1pm CT

Registration closes Friday, January 15, 2027

Who Should Participate?

Business Owners AND Team Members with Leadership Potential

Registration in Coach Approach Includes

9 Video Clinics

Participants watch at their convenience.

9 Live Online Clinics (45 minutes)

Clinics are recorded for easy access if a session is missed.

Practice Labs

Each clinic includes a Practice Lab to try out your skills.

Bonus #1

Change Your Questions, Change Your Life by Dr. Marilee Adams

Bonus #2

The Coaching Habit by Michael Bungay Stanier

By the end of Coach Approach, your A-players will be equipped to ask powerful questions, think strategically, and take ownership for driving profitability, so you’re not the only one carrying the business forward.

This program has improved my leadership.

I realized I was jumping into problem-solving mode too quickly. Coach Approach taught me how to pause, ask powerful questions, and empower others to find their own solutions. That awareness has helped me in my business as well as in my personal life.

Sarah Martin

Cabin Works

It exceeded every expectation.

I had no idea how much I would grow. Having my employer invest in this experience for me was more rewarding and impactful than I ever anticipated. It’s changed how I show up, at work and beyond.

Angie Church

A-Player Team Member

Your Investment

Save $100 Per Registration When Signing Up 2 Or More Team Members.
Enter Code CASAVE100 At Checkout.

Registration

$3500

Registration closes Friday, January 15, 2027.

Dates and times for Coach Approach:

Wednesdays – Feb 3, 10, 17, 24, March 3, 10, 17, 24, 31, 2027 at 1pm CT

Meet Your Instructor

Dr. Sabrina Starling, The Business Psychologist™ and international best-selling author of the How to Hire the Best series, is the founder of Tap the Potential. At Tap the Potential, we work to free business owners from the constant demands of a growing business. We believe work supports life, not the other way around. Clients in our Better Business, Better Life™ coaching program have more time and more money than they’ve ever had before. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to Get Their Life Back!

Never one to accept status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses — no matter what hiring challenges those businesses are facing — and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

Her book (Nov 2020), How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top Performing Employees is truly the mothership book of the series, catering to ALL entrepreneurs in every industry. From decades of work and research, Dr. Sabrina shares crucial hiring strategies to transform small businesses everywhere AND improve personal lives.

As The Business Psychologist™, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of an owner’s biggest investment—team members.

Register Your A-Players Today for Coach Approach and start turning their time into $10,000-an-hour work.
NOTE: this class fills quickly!

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