Coach Approach
Create a Coaching Culture that Turns Your
A-Players into Strategic Profit Partners
Next Cohort Starts: February 2027
Wednesdays – Feb 3, 10, 17, 24, March 3, 10, 17, 24, 31, 2027 at 1pm CT
“When I am looking at skills I want our leaders to master, the Coach Approach is priceless. Going through your Coach Approach program was one of the best things I’ve ever done. I went through it twice.”
– Jeff McMenamy, Teton Therapy

Unlock the Power of a Coaching Culture That Drives Profitability
Imagine… your team members taking initiative, thinking on their own, engaging in creative problem-solving, making decisions and taking action that drive profitability, all in alignment with your Immutable Laws, while serving the highest interest of your top clients and customers, team members and strategic objectives.
Imagine team members at all levels engaging in open, honest, supportive communication with one another.
Imagine team members routinely giving supportive and critical feedback to one another.
Imagine teams working in harmony to achieve high goals.
Imagine… a coaching culture that drives profitability.
A coaching culture is about delivering results,
A strong culture increases net income 765%
over 10 years, according to a Harvard study of more than 200 companies.
Create and thrive within a coaching culture
Here is an overview of the topics covered in
COACH APPROACH
What is coaching?
Who is coachable?
When should you coach and when should you do something else instead?
How do you manage your ‘hooks’?
How to manage judgmental thinking (the biggest roadblock to effective coaching)
Applying the Choice Map™ in day-to-day conversations
Holding accountability and creating a high performance culture
How to coach weaknesses and ‘Achilles Heels’ so that these do not undermine performance and team goals.
How to engage and leverage the strengths of team members to tap their full potential.
How to use coaching skills to improve communication with customers, team members, direct reports and your supervisor.
Coaching when the stakes are high. How to integrate coaching skills into crucial conversations for better outcomes.
The bigger picture…coaching dreams and goals to fully engage team members and drive loyalty.
PLUS…lots of opportunities to practice new skills and receive feedback in a highly supportive setting.
What Return on Investment Can I Expect?
Here’s How Coach Approach Increases the Return on Your Payroll Investment, In Our Participants’ Own Words:

“It’s hard to put a dollar figure on it but it has the potential to be limitless.”






Net Promoter Score (NPS)
STRONG CUSTOMER LOYALTY, REFERRALS and HAPPINESS
Next Cohort Starts: February 2027
Wednesdays – Feb 3, 10, 17, 24, March 3, 10, 17, 24, 31, 2027 at 1pm CT
Registration closes Friday, January 15, 2027

Who Should Participate?
Business Owners AND Team Members with Leadership Potential
Registration in Coach Approach Includes
9 Video Clinics
Participants watch at their convenience.
9 Live Online Clinics (45 minutes)
Clinics are recorded for easy access if a session is missed.
Practice Labs
Bonus #1
Bonus #2
By the end of Coach Approach, your A-players will be equipped to ask powerful questions, think strategically, and take ownership for driving profitability, so you’re not the only one carrying the business forward.
This program has improved my leadership.
I realized I was jumping into problem-solving mode too quickly. Coach Approach taught me how to pause, ask powerful questions, and empower others to find their own solutions. That awareness has helped me in my business as well as in my personal life.
It exceeded every expectation.
I had no idea how much I would grow. Having my employer invest in this experience for me was more rewarding and impactful than I ever anticipated. It’s changed how I show up, at work and beyond.
Your Investment
Save $100 Per Registration When Signing Up 2 Or More Team Members.
Enter Code CASAVE100 At Checkout.
Registration
$3500
Registration closes Friday, January 15, 2027.
Dates and times for Coach Approach:
Wednesdays – Feb 3, 10, 17, 24, March 3, 10, 17, 24, 31, 2027 at 1pm CT

Meet Your Instructor
Dr. Sabrina Starling, The Business Psychologist™ and international best-selling author of the How to Hire the Best series, is the founder of Tap the Potential. At Tap the Potential, we work to free business owners from the constant demands of a growing business. We believe work supports life, not the other way around. Clients in our Better Business, Better Life™ coaching program have more time and more money than they’ve ever had before. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to Get Their Life Back!
Never one to accept status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses — no matter what hiring challenges those businesses are facing — and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.
As The Business Psychologist™, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of an owner’s biggest investment—team members.
