The Tap the Potential Business Assessment

Tap Your Potential

Assess your business

At Tap the Potential, we are changing the story of entrepreneurship. We believe work supports life, not the other way around. To that end, we support entrepreneurs like yourself in growing, not just your business, but your leadership, your teams, and the impact your business makes — your legacy. 

Designing your business to grow profitably AND be a great place to work means being intentional in your actions. It's too easy to get lost in the weeds of the day to day in our businesses. That's why at Tap the Potential, we launched our business assessment to help you understand where you stand with your business and more importantly, to set the foundation for a sustainably profitable business that gives you your life back. 

If that sounds good to you, read on…

Knowledge is power. We’ve all heard that before. It’s easy to overlook some very powerful variables within the business when we are distracted, solving another problem. We begin to feel like we are just putting out fires.

In reality, we just don't know what we don't know. 

The Tap the Potential Business Assessment is a tool for you  to dive deeper—and achieve not only your business’s full potential, but YOURS!

Below is a glimpse into our assessment. Take the assessment online to see your score!

Understanding your Sweet Spot

Your Sweet Spot is the intersection of your top clients, your unique offering and your process. Lack of high quality leads, inconsistent sales and poor quality clients are symptoms of an unclear Sweet Spot. When your Sweet Spot is not clearly defined, your business will exhibit symptoms that put stress on you and your team, while eating away at your profit.

How well defined is your Sweet Spot? Take our Assessment and find out.


Profit is the reward for the entrepreneurial risk you bare. Profit is above and beyond what your business pays you to work in the business as an employee. After all, employees don’t lose sleep at night worrying about the business’ cash flow, but business owners do. A business that does not have a system in place to guarantee strong profitability is one crisis or disaster away from closing its doors. In contrast, strong, consistent profitability increases the sustainability of the business and its ability to weather crises, not to mention the increase in the value of the business at sale. Cash is the lifeblood of the business.

Are you tapping the full profit potential of your business?

If you are not attending sufficiently to the key areas we cover in this assessment, chances are your business is burning through cash. 

Strength of Your Systems

Businesses and teams crave predictability. Strong systems bring about efficiencies that allow the business to be highly profitable. Systems also free the business from being dependent upon any one individual. Without systems in place, a business is highly vulnerable, should something happen to the owner or a key team member. Business owners who have strong systems and a great team in place are well-positioned to take a 4 Week Vacation, or simply be away from the business to pursue other endeavors, and many of our clients are doing just that.

How strong are your systems? Take our Assessment and find out which systems need strengthening. 


In small business, culture is a direct reflection of the owner. We all have blind spots. The struggles we have to build harmonious, highly engaged teams grow directly from our personal blind spots. The best leaders crave opportunities to learn, grow and receive ongoing performance feedback on their leadership. 

What are your blindspots? Our Assessment is designed to shed light on what you may be overlooking.

Building a Top Performing Team

Many business owners overlook the need for systems to build high performing teams and consequently feel like they are constantly scrambling to cover open positions in the business. A-Player team members are key to creating a highly profitable, great place to work. Efficiently recruiting and retaining talent is a key focus for the most successful CEOs. Yet, hiring top talent is the #1 challenge with which small business owners struggle. Following typical hiring practices sets a small business owner up to mis-hire 75 percent of the time. Employee turnover can be as much as 50 percent in the first 18 months of employment (Society for Human Resource Management).

Turnover is extremely costly. It is estimated to be 100 to 300% the individual’s compensation (Harvard Business Review). Losing a team member making $20,000 per year will cost you between $40,000 and $60,000. Losing a $100,000 per-year manager could cost between $200,000 and 300,000. Small businesses simply cannot afford to struggle with hiring.

Getting hiring right drives profitability and culture. It’s a WIN-WIN!

Do you have the right systems in place to build a high performing team? Take our Assessment and find out. 

Building the Culture

A great culture grows from actively engaged team members in the right seats, aligned with their individual strengths with clearly defined performance targets that support the team’s mission and goals.

According to Gallup (2018), approximately 53 percent of the US workforce is not engaged, showing up to work, and doing the minimum to get by. You are lucky to get 2 full days' worth of work from an employee who is not engaged. Small businesses can’t afford to have team members who are not engaged.

Are you creating a culture that taps into the strengths of your team members?Take our Assessment and find out. 

In summary, small businesses who nail hiring and culture with a clearly defined Sweet Spot, and a strong system to support profitability, are head and shoulders above their industry peers with respect to revenue growth AND profitability.

These business owners are not having to work 70+ hours per week to keep the business afloat. They are building strong teams, working together, to deliver an exceptional result to their top clients and customers. These business owners can take a 4 Week Vacation if they choose.  

Are you on track to be among them?



About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.