Building Better Businesses with John Jantsch

What does it mean to our customers to be successful and how do we set them up for that success? Furthermore, how do we grow with our customers?

Today’s conversation with John Jantsch will help to answer these questions!

His latest book, The Ultimate Marketing Engine, maps right onto how you Pumpkin Plan your business in terms of getting to know your ideal customers and how you can attract more of them.

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and his latest book, The Ultimate Marketing Engine. John is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

In 2020, John attended Tap the Potential’s Breakthroughs Retreat and shared excerpts and thoughts from The Self-Reliant Entrepreneur (everyone at the retreat received this book as a gift!). This book made such an impact that Dr. Sabrina still hears retreat attendees quoting from it!

We hope you enjoy this insightful conversation!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • John addresses creating “members” versus “customers”, and making the decisions that deliver value to them.
  • John reveals where the idea came from for writing his latest book.
  • Everyone talks about being customer-centric, but not many follow through.
  • How personal connection is missing from typical marketing.
  • Intangible value comes from getting to know your top customers and clients and what they most want.
  • John shares some questions that we need to be asking our top clients.
  • Do you Pumpkin Plan your business? John’s newest book is a great followup!

 

Connect with John!

On his Website

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.