Brick Laying

In my new book, How to Hire the Best, The Contractors Ultimate Guide to Attracting Top Performing Employees (coming soon!), I begin by explaining the challenges and history of what contractors face as they are trying to match the demand for growth, in a declining labor market. So, how (and when) do they hire the best? This book provides an approach to the proverbial brick laying —building a solid foundation for contractors to build highly profitable, great places to work!

Here's a little sample, straight from the book!

Growth opportunities are the reason you are in business! When you fail to take advantage of opportunities, you set off a vicious downward spiral of too much work, too high stress, and too little profit. You need strategies and systems. This book is on overcoming your hiring challenges with cutting-edge business strategy and The Tap the Potential Solution™ to growing a highly profitable, great place to work, even in the tightest of labor markets. Many of our clients are using it to grow their businesses with A-Players.

And… the brutal truth I tell every one of my clients:

If you can get away without hiring, you absolutely should.

When I share that truth with clients, they sometimes ask if I am suggesting they continue to work too hard for too little money. That could not be further from the truth. In fact, if you accept my advice as truth and build your team with that in mind, you can make much more and work much less. The secret is building lean but mighty teams.

Cascading advantages:

  • A smaller payroll while top-performing team members are well compensated
  • More profit
  • A better workplace culture, which makes it easier to attract and retain A-Players
  • The greatest benefit of all is greater growth potential when you are less dependent on labor that may or may not be there. As frustrating as labor challenges are, there is hope.

Challenges bring the opportunity to innovate. You can achieve the growth you’ve worked so hard to have. It's right at your fingertips.

Creative hiring strategies and ways to reduce your dependency on labor will help. By the end of the book, you’ll have the best strategies I’ve developed, tested, and shared with thousands of entrepreneurs. As always, remember our 5-part Solution…

The Tap the Potential Solution™ 

…even in the tightest of labor markets. (Of course, all the details are in the book!)

  1. Design Your Business to be Sustainably Profitable
  2. Niche Down with a Clearly Defined Sweet Spot
  3. Innovate
  4. Build a Lean and MightyTeam
  5. Network using the Hire the Best A-Player Attraction System™

Brick by brick, and methodically, your business and your entrepreneurial freedom will grow because you created a structure that holds up to all the elements. With the best people at the right time and with defined roles, you'll be stronger (and more profitable) than you ever imagined. So grab your gear and let's get to work!

How close are you to having a highly profitable, great place to work?
Could you to take a 4 Week Vacation™?


Take our 10 minute assessment to discover which foundational pieces you have firmly in place, and what to work on next to transform your business into a highly profitable, great place to work that allows to take a 4 Week Vacation™.

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.