Branding, the Soul of Your Business with Mallika Malhotra

Branding means everything in today’s business world. Branding done the right way will force you out of your comfort zone–and that’s OK! Dr. Sabrina is thrilled to be joined by today’s guest who explains why branding is the soul and passion of your business and how you can be a boss at the branding game.

Mallika Malhotra is an award-winning brand strategist, a confidence-stirring mentor and speaker, and the founder of The Brand Attraction Society. After years of working in corporate advertising for brands such as L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their branding message, show up as the face of their businesses, and find their power niche. Mallika’s friends and clients call her “The Brand Energizer,” because she is a strong believer in getting out of our comfort zone, taking action, and implementing ideas. When not building brands, Mallika is at home in Maine with her husband and three sons, drinking coffee or red wine, and dreaming about their next global adventure.

Join us to learn why branding is NOT your logo or your headshot. Learn simple steps to build your brand today!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

 

Show Highlights:

  • What is a brand, and why do we need one?
  • How to ask the questions and do the discovery work to build your foundation and attract the right team members
  • Why you MUST be the face of your brand to build human connection and the know-like-trust factor with clients–”You have to pull the curtain back to show transparency and authenticity.”
  • How niche-ing positions you as an expert and specialist–and gives you your life back
  • Four powerful questions to ask to develop your brand: What problems do I solve? What do I stand for? Who am I meant to serve? How am I different? (Hint: Your clients can help you figure this out!)
  • How Mallike helps people discover their “Brand Brilliance”
  • The critical images you need to establish your brand (not just a headshot!): Working Girl/Guy, Passion Portrait, and Future Forecast
  • What will change in your business when you have a powerful niche and a breakthrough brand
  • Mallika’s advice to her past self and all entrepreneurs: “Don’t do this alone. Invest in a network of like-minded people, a community, and a mentor.”

 

Connect with Mallika: www.mikifoto.com. Get Mallika’s Brand Visibility Booster!

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About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.