So many entrepreneurs work themselves to the bone trying to squeeze blood out of a turnip. We've all been there—thinking, Is this worth it? The blood, sweat, and tears? It doesn't have to be this way! As Profit First practitioners, the Tap the Potential Team is focused on helping entrepreneurs find balance, and truly feel the reward of their hard work. 

We all start our business with some sort of dream or vision of a better life. Starting a business is one thing. Sustaining it and yourself, is quite another. 

There is not one solution that fits all, but there is a theme that is consistent with all. People. Often times, we find ourselves building teams and defining roles in order to support the owner. Every time, we are focused on healthy margins and Pumpkin Planning—laser focused on meeting the entrepreneur's vision, while serving customers' needs and identifying differentiators for the business to stand out in the crowd.

Below is a video from Todd Bussey, of Bussey's Florist and Gifts, Inc.

He talks about how he's worked with Tap the Potential to implement Profit First in his business. He says, “Our business has been transformed. Recently, I have found myself asking so many better questions when we face challenges…in ways that will propel us into a better future and a more profitable future.” Click below to hear more of his story.

Tap the Potential thinks about the entire ecosystem of the business—the systems, the financials, the products, and the people.

How close are you to having a highly profitable, great place to work?
Could you to take a 4 Week Vacation™?


Take our 10 minute assessment to discover which foundational pieces you have firmly in place, and what to work on next to transform your business into a highly profitable, great place to work that allows to take a 4 Week Vacation™.


Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best series is the founder of Tap the Potential. Tap the Potential specializes in transforming small businesses into highly profitable, Great Places to Work, then sending business owners on a 4 Week Vacation to celebrate that accomplishment.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses — no matter what hiring challenges those businesses are facing — and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

With her background in psychology, and years of driving profit in small business, Dr. Starling knows what it takes to find, keep and get exceptional performance out of your biggest investment — your team members.

Visit TapThePotential.com to learn more about the life-changing business transformations Dr. Sabrina and her team are bringing about for overworked business owners. Tune in weekly to the Profit by Design Podcast as Dr. Sabrina and her co-host, Mike Bruno, bring you tips, tools and strategies to grow a sustainably profitable business that allows you to live the lifestyle you desire.