Blood, Sweat, and Tears

So many entrepreneurs work themselves to the bone trying to squeeze blood out of a turnip. We've all been there—thinking, Is this worth it? The blood, sweat, and tears? It doesn't have to be this way! As Profit First practitioners, the Tap the Potential Team is focused on helping entrepreneurs find balance, and truly feel the reward of their hard work. 

We all start our business with some sort of dream or vision of a better life. Starting a business is one thing. Sustaining it and yourself, is quite another. 

There is not one solution that fits all, but there is a theme that is consistent with all. People. Often times, we find ourselves building teams and defining roles in order to support the owner. Every time, we are focused on healthy margins and Pumpkin Planning—laser focused on meeting the entrepreneur's vision, while serving customers' needs and identifying differentiators for the business to stand out in the crowd.

Below is a video from Todd Bussey, of Bussey's Florist and Gifts, Inc.

He talks about how he's worked with Tap the Potential to implement Profit First in his business. He says, “Our business has been transformed. Recently, I have found myself asking so many better questions when we face challenges…in ways that will propel us into a better future and a more profitable future.” Click below to hear more of his story.

Tap the Potential thinks about the entire ecosystem of the business—the systems, the financials, the products, and the people.

How close are you to having a highly profitable, great place to work?
Could you to take a 4 Week Vacation™?


Take our 10 minute assessment to discover which foundational pieces you have firmly in place, and what to work on next to transform your business into a highly profitable, great place to work that allows to take a 4 Week Vacation™.

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.