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25: Stop Playing Small with Christeen Era

Are you an entrepreneur and need help getting yourself and company out of the weeds? Today our guest shares the tools and systems that she uses. A woman on the go, Christeen Era is constantly improving her business. Her reach extends far beyond her business due to her dedication in helping other entrepreneurs improve their businesses as well.

Christeen Era, the owner of Core Accounting Services, realized in 2005 that she had a unique skill set and decided to establish her own company – Core Accounting. She has worked in bookkeeping, accounting and administrative consulting for more than 20 years. Now she uses her expertise not only for accounting but to transition companies to the cloud and realize the benefits of strategic streamlining.

In this episode, we get into some juicy deep topics including a discussion about how we as entrepreneurs play small and the implications on our own lives and for those we might be serving if we weren’t playing small. We talk about how Christeen has engaged her team to hold her accountable and the process she and her team use when they get into the weeds. Listen in and discover how to get out of your own way to improve your business.

Are you dreaming of a 4 week vacation? Check out the 4 Week Vacation Free Jump Start Guide! Click Here

Show Highlights

  • How Christeen got where she is today
  • Going down some rocky roads to create the business
  • Christeen’s biggest fears – dedication, being accountable, and showing up
  • What Christeen would tell her self if she could go back 2 years ago.
  • Don’t forget you need a good support system
  • It is easy to get frustrated so stay connected to your tools and systems
  • Being accountable for your own mistakes
  • Some of Christeen and her team members’ favorite podcasts
  • How Christeen handles things that come up with team members
  • Having a theme every year and this year for Christeen her theme was – Get uncomfortable
  • Tips on getting out of the weeds
  • Staying connected to learning
  • Checklist – 21 things to do and when to do them, by Christeen Era


Check out the conversation between Mike and Dr. Sabrina that 95% of entrepreneurs never have at the Profit by design website.

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Please help us get discovered by leaving an honest review on iTunes! If you do, your name will be entered into a drawing to win the book, The Pumpkin Plan by Mike Michalowicz, a signed copy of Dr. Sabrina’s book, How to Hire the Best, and a Profit by Design T-Shirt.

Dr. Sabrina's free 4 Week Vacation Jump Start Guide: while you're there check out the 4 Week Vacation Retreat which is coming up in a few weeks, and sign up for the waitlist.

Books mentioned in the episode:

Mindset by Carol Dweck

Programs mentioned in the episode:

Leadership Bootcamp:

Coach Approach:

Checklist by Christeen Era

Christeen Era’s Website Core Accounting Services


Tap the Potential Leadership Bootcamp Program

Tap the Potential website

Contractor Business Solutions – Small Business Consulting Group Website


About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.