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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Strategic Planning Series, Part 4: Designing for Profit in 2023

Happy New Year! Here we are in 2023, ready to take on the challenges that come with a new year. We want your business to be profitable this year, and it won’t happen by accident. You have to take crucial steps for yourself and your team members to design profitability in 2023. Think about what’s possible, what thriving means for you and your team, and what your vision is for your business. Let’s take a closer look at what it means to design your business for profit.

Profit by Design is a Tap the Potential Production.

Show Highlights:
  • When we only focus on SURVIVING, there are things we often neglect to plan and provide for, like good health insurance, retirement savings, life insurance, incentive programs, bonuses/raises, and opportunities for ongoing coaching and training.
  • Why hiring A-players and being able to afford them are parts of a thriving business; I can show you how! Sign up for our Better Business Better Life Jumpstart, a free event that begins Monday, January 16.
  • Why we need to build in the financial margin and time margin for team-building activities to occur
  • Why you should create benefits and retirement packages as the owner of your small business
  • How to fund your own coaching and development and create a return on that investment
  • Are you charging appropriately? You may be falling behind because of inflation.
  • How to calculate the actual percentages for profit, owner’s pay, taxes, and operating expenses using the Strategic Planning Workbook
  • How your clearly defined sweet spot helps you hire, train, and retain A-players
Links and Resources:

Download your copy of the Strategic Planning Workbook today!

Download A Guide To Talking To Your Team About Profit and start using it today!

Make 2023 the year that you stop having the “growing pains” that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!!

The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.