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Strategic Planning Series, Part 3 of 4: Visioning Your Business

Continuing our annual Strategic Planning Series, today’s episode, Part 3, is about designing your compelling business vision to support your life. If you haven’t listened to the first two sessions, find those on our website, and download your Strategic Planning Workbook here. Get a pulse on where you are in your business by taking our free Better Business Better Life Assessment. This will be most helpful as you envision what’s possible for your business in 2023.

Let’s talk about your business vision for 2023! Visioning is the most powerful and effective motivator for positive change. Creating a vision brings clarity on what we want and where we are headed. We don’t want to focus on the HOW of the vision because it will disrupt our creativity in the visioning process. Join me and learn how to create a vision for your business in 2023!

Profit by Design is a Tap the Potential Production.

Show Highlights:
  • How your vision becomes a filter for decision-making and keeps you out of the survival trap (Find this on p. 10 of your Strategic Planning Workbook.)
  • Why it’s vital to pick the activities and opportunities that are most in line with the direct path toward your vision
  • Why your vision should be much more than mere words but bring emotion and experience like seeing a movie
  • Why it’s better to have a vision of doubling your profit rather than doubling your revenue
  • Questions to ask in evaluating how your business is supporting your life (Refer to the Wheel of Life used in Part 2.)
  • How to create your vision by thinking through your systems for profitability, sweet spot, team members, and more
  • Why your team members need to share your vision and be part of the story (Invite them to join in!)
Links and Resources:

Download your copy of the Strategic Planning Workbook today!

Download A Guide To Talking To Your Team About Profit and start using it today!

Make 2023 the year that you stop having the “growing pains” that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!!

The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.