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Maximize Your Strategic Growth and ROI with Christeen Era

Welcome to today’s episode! Dr. Sabrina is joined today by Christeen Era, who has been on the podcast several times, most recently to celebrate the launch of her book, Profit First for Lawn Care and Landscape Businesses. She has a knack for attacking problems head-on, and she goes a step further by creating tools and resources and putting systems in place to solve those problems in the future. In making these tools available to others, Christeen showcases her genuine desire to help others solve their business problems as they grow and become more profitable.

Christeen Era, co-founder of the Green Profit Academy, is an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In her book, Profit First for Lawn Care and Landscape Businesses, she provides an industry-specific toolbox to help business owners manage their expenses and increase their gross profit margins by up to 65%. Passionate about helping her clients flourish and grow, Christeen is a certified Profit First Professional, Pumpkin Plan Strategist, Fix This Next Advisor, and Quickbooks Pro Advisor.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.


Show Highlights:
  • How Christeen approaches the development of a new tool or resource by keeping ROI in mind
  • Why the lawn care and landscape industry has limitless untapped potential for profit
  • Why there is confusion in this industry that a new piece of equipment will always make more money
  • Why price increases have to take into account much more than rising supply costs
  • How saying NO is an important skill set to get to the next level of profitability
  • What to consider in staying strategic about growth opportunities
  • How building business acumen helps a business owner trust their instincts and gain more confidence
  • How innovation has blossomed in entrepreneurship over the last ten years
  • What has surprised Christeen in feedback she received from her book


Links and Resources
Connect with Christeen:


Get Christeen’s audiobook:

Check out the Green Profit Academy website:

Check out the Profit First for Lawn Care and Landscape Businesses Website:

Find the available Green Profit Academy Courses:

**This link will give a 10% discount on the audiobook purchase with early registration. The link can be used immediately, a code and purchase link will be mailed (within approximately 2 weeks from registration) to those who sign up. This offer ends on 9/30:

Links to Social Media: 

(20+) Profit First for Lawn Care and Landscape Businesses | Facebook

(20+) Green Profit Academy | Facebook

Connect with Dr. Sabrina:

It’s not too late to join me for the upcoming Better Business Better Life Jumpstart to learn the Tap the Potential Solution. It’s a value-packed week of live clinics with me on Zoom, and I would love to have you join us!

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour


About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.