Message of Hope To 2020 Graduates


Leading Small Business Hiring Expert Delivers Message of Hope To 2020 Graduates

Small Business Presents Tremendous Opportunity for New Job Seekers

As graduates face job uncertainty due to the Covid-19 impact on the economy, a leading small business hiring expert is hopeful for the 2020 class. I want to acknowledge that looking for work can be discouraging with the extremely high rate of unemployment, but I urge graduates to consider applying for positions with small businesses.

Small businesses are on a recent uptick of hiring:

  • There are 30.2 million small businesses in the U.S.
  • Small businesses comprise 99.9% of U.S. businesses
  • Small businesses employ 59 million Americans
  • 5 percent of workforce are in the small business sector

There is a tremendous opportunity for 2020 graduates. I’m in conversations every day with small business owners who are ramping up and expecting to grow, which means they will be adding jobs to their payroll.

Click below to watch the Lead With Love Commencement Speech:


Advantages of Working for a Small Business

Large companies have scaled back and have been laying off employees. I promote small businesses to new graduates due to the enormous advancement opportunities that an employee wouldn’t normally have in large businesses. Other small business employment advantages include:

  • Opportunity to advance quickly. Team workers brought on over the last 3-4 years have advanced
  • Intangible perks. More flexibility, better life balance and opportunity to learn a variety of skills

I advise small business owners to look for those A-Players, individuals who are problem solvers and go getters. I counsel owners to provide A players opportunities and support to grow. And, we must all remember to lead from our strengths (check out our free webinar). I’m so passionate about How to Hire the Best that I wrote an entire book series on it! My newest edition is coming out September 2020!

My advice to new graduates is to be on a quest to be better. Job seekers should understand their strengths, not take their strengths for granted and leverage their strengths to be part of the solution.

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.