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Why Coaching Doesn’t Work with Many Employees


Sabrina, I have an employee who performs well sometimes, but other times she is forgetful, leaves work undone, and makes mistakes. I find myself bringing work home with me because I can’t count on her to do what she is supposed to be doing. 

I think she has potential because there are times when she is a great worker…if only she would be consistent so I could count on her. Would it be worthwhile to try to develop this employee into an A-Player? Is it ever possible to turn employees into A-Players with good training and coaching?

The short answer to this question is no, it is not possible to transform this type of employee into an A-Player employee. A-Players are motivated, resourceful, go-getters. They are the employees you count on to get things done.

A-Player employees are intrinsically motivated, meaning their motivation comes primarily from within. They enjoy the satisfaction of doing a good job, solving a problem, and the process of doing work in which they find meaning. Intrinsically motivated employees will work to find a solution to a problem because the challenge of finding a solution provides a sense of pleasure.

No amount of coaching or training will instill these qualities into an employee.  The only way to create an A-Player is to raise them from a young age (I am raising 2 right now).

External rewards are satisfying to intrinsically motivated individuals, but these rewards are not enough to keep them motivated for an extended period of time. Rather, work that interests and challenges them will keep them motivated.

This is why pay raises and bonus programs have limited effectiveness in improving  employee performance and motivation. If you have a team of A-Players, pay raises and bonus programs will enhance their performance and motivation. But, if your team is comprised of mediocre employees, pay raises and bonuses will have a minimal impact on their performance. You will likely see a brief spike in performance, followed by a return to “the same old, same old” behavior from them.

Keep in mind that 1 A-Player employee can do the work of 9 to 12 C or D-Player employees. It is a much better use of your time and energy to coach and develop your A-Player employees, than it is to wrack your brain trying to come up with ways to motivate mediocre employees. A little bit of coaching goes a long way with an A-Player. In contrast, you can spend months trying to improve the performance of a mediocre employee only to have them disappoint you, if not cost you considerably because of poor judgment or an egregious error.
It’s a better use of your energy to learn how to attract A-Player employees to your company, gradually replace poorer performing employees, and learn how to coach your A-Players.

 SabrinaDr. Sabrina Schleicher recognizes that employee  problems can be one of the biggest stumbling  blocks for any business owner.   With her background in psychology, and years of driving profit in small businesses, Dr. Schleicher knows what it takes to find, keep and get exceptional performance out of your biggest investment-your employees. Access her comprehensive video training 5 Secrets to Exceptional Employee Performance (her gift to you!) at

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What Clients Say…

I’ve known Dr. Sabrina for a few years and have worked with her a couple different times to help me with my business. I gained a lot of helpful information for my business – both in her group program as well as one-on-one coaching. She is very good at looking at the big picture and being tactical as well. One of my biggest take-away’s was getting clear on my target clientele. This information has helped me, in turn, to offer smarter and more effective career coaching for my target clients. And those clients are loving what I’m providing. I’d highly recommend working with Sabrina. She’s a wealth of knowledge and truly cares to see you and your business improve. From one happy patient, a BIG “thank you!” to you, Dr. Sabrina!

Jennifer Armitstead – Owner & Career Coach
Moving Forward Employment Solutions, Inc.