Call Email 

Small Business Finances Made Easy

Rodrigo Laddaga


Small Business Finances Made Easy


Do you ever feel like maybe you are the only business owner who is not fluent in financial statements? Rest assured, you are NOT alone. In fact, most of us who come into owning our own businesses feel like we are the ONLY ones who don’t get this stuff.

After many years of working with thousands of Small Businesses, I have noticed that finance is often an area of weakness for small business owners.
The myth about understanding finances is that it is difficult, that only people with extensive formal studies in accounting, finance and management can understand finance well. This myth came about because most people who learn finances do so in college or technical schools, and most of these schools prepare their students to work in the financial departments of large companies, not to manage the finances of a Small Business. Unfortunately, trying to adapt best business practices of large companies to a small business almost always results in failure.

Reviewing your finances without understanding what they mean is like driving a car without knowing what the car dashboard indicators mean. Imagine that the oil change indicator lights up and you don’t know what it means, so you continue driving the car. Eventually, your motor burns out and your car stops running! The results can be just as bad when small business owners and entrepreneurs misunderstand their financial statements.

To understand finance you only need to know how to do 4 things: add, subtract, multiply and divide. That’s all, you do not need more! Below is a simple explanation of the 3 critical financial statements.

Be aware that even if your accountant or bookkeeper prepares your statements for you, the best situation is for you to work in partnership with your accountant. Discuss with your accountant how you want your financial statements presented, what level of breakdown you want to see, how much detail, in what format, etc. This will be critical to your understanding of what is happening in your business.

Here are the 3 critical financial statements:

1. Income statement:

This statement tells us how much the company earned, how much was spent and how much remained.

It’s simple: revenues – costs – expenses = profit.

In a more common format:

Sales – Cost of sales = Gross margin

Gross Margin – Expenses = EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization)

EBITDA – interest and depreciation = Profit before taxes

Profit Before Taxes – taxes = NET profit

2. Balance Sheet:

This statement shows your assets, liabilities and shareholder’s equity (net worth). In other words, how much I have, how much I owe and how much wealth the company has generated.
The balance sheet will always “balance,” since Assets = Liabilities + Equity. If your assets are greater than your liabilities, then you will have positive shareholder’s equity. If your liabilities are greater than your assets, you will have negative shareholder’s equity.

3. Cash flow:

Cash is the lifeblood of any business. Without cash, you cannot operate. While your accountant or bookkeeper can provide you with monthly statements, this is the one statement that I recommend you maintain yourself, within your business. Keep an excel spreadsheet that keeps track of the cash flowing in and out of your business. You do not want to find out too late that you don’t have the cash to pay your bills or your payroll.

Just because your “sales” are high, do not assume you are in a good cash position. If your receivables are very high, you might have a situation where your customers all owe you a lot of money, and you don’t have enough cash to pay your bills! If this is perpetually the case, it would be a red flag to review your customer payment policies.

Remember, no one is born understanding finance. Like everything in life, we need to learn it, and then practice it to truly understand the “language of business.” The more you review your financial statements, the better and better you will understand them.

Guest Post by Rodrigo Laddaga:

Rodrigo Laddaga is an entrepreneur, small business advisor and strategist based in Mexico. After building and selling his first multi-million dollar business to a major corporation, he discovered his passion for helping other small business owners to do the same. Rodrigo’s consulting company delivers the best of the best business growth systems to the Spanish speaking business community.

Rodrigo Laddaga es un emprendedor, asesor y estratega de PYMES (Pequeñas y Medianas Empresas) con base en México. Después de crear, desarrollar y vender su primera empresa que llegó a facturar USD 33 millones anuales tan solo 7 años después de ser iniciada, Rodrigo descubrió su verdadera pasión por ayudar a otras PYMES y Emprendedores a profesionalizarse y ser exitosos. Rodrigo junto con su empresa y sus socios, introducen al mercado Mexicano y de habla hispana los mejores programas y metodologías a nivel mundial para PYMES y Emprendedores. Actualmente cuentan con 2 programas ancla, EMyth ( y los programas que Provendus Group a comenzado a desarrollar y difundir en el mundo.

Dr. Sabrina Schleicher recognizes that employee problems can be one of the biggest stumbling blocks for any business owner. With her background in psychology, and years of coaching small business owners to extraordinary results, Dr. Schleicher knows what it takes to find, keep and get exceptional performance out of your biggest investment–your employees. Access her comprehensive video training 5 Secrets to Exceptional Employee Performance (her gift to you!) at

WANT TO REPRINT THIS ARTICLE IN YOUR EZINE, BLOG OR WEBSITE? You’re welcome to, just please include the complete authors’ bio with the reprint.

Leave a Reply

Your email address will not be published. Required fields are marked *

Access our NO-COST comprehensive

Video Training:




You have my word. I will never share your information with a third party

From Status Quo to Exceptional!
What Clients Say…

I’ve known Dr. Sabrina for a few years and have worked with her a couple different times to help me with my business. I gained a lot of helpful information for my business – both in her group program as well as one-on-one coaching. She is very good at looking at the big picture and being tactical as well. One of my biggest take-away’s was getting clear on my target clientele. This information has helped me, in turn, to offer smarter and more effective career coaching for my target clients. And those clients are loving what I’m providing. I’d highly recommend working with Sabrina. She’s a wealth of knowledge and truly cares to see you and your business improve. From one happy patient, a BIG “thank you!” to you, Dr. Sabrina!

Jennifer Armitstead – Owner & Career Coach
Moving Forward Employment Solutions, Inc.