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Profit is Not a 4-Letter Word

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Profit is a mixed bag for most of us small business owners.

It’s very discouraging year after year to pour your blood, sweat and tears into your business, trying to make it better, trying to grow and be profitable, then, at the end of the year to hear from your accountant that you barely broke even—yet again.

Then there is the general public’s perception of small business owners—that we are all rich… that our higher prices are padding our own wallets…that we pay our employees the lowest possible wages and provide the minimum amount of benefits, just so we can jet off to exotic locales, live lavishly and drive fancy vehicles. All it takes is for one customer to question a price and the owner feels pushed into lowering the price, even as the owner struggles to meet payroll.

The truth is that many business owners lay awake at night worrying about cash flow, dreading potential layoffs when the economy is bad, and worrying about meeting payroll—so much so that they are often the lowest paid employee on the payroll, and the first to skip a paycheck just to keep the doors open.

Profitable businesses are healthy businesses. When a business is healthy, the owner thrives. When the owner thrives, the employees thrive. When employees thrive, customers are treated well and have a good experience with the business.

This is why, at Tap the Potential, we are on a mission to transform rural businesses into HIGHLY profitable, Great Places to Work!

We are helping small business owners double or triple their profit in less than 12 months. But, that’s only part of the story. As these owners are doing this, we are also working with them to create a Great Place to Work! Profit and happy employees go hand in hand.

We support our clients in creating values-driven, profitable businesses that weather economic downturns, that pay employees top wages, and attract high-performing employees who enjoy taking care of their best clients and customers. Our clients go to work with smiles on their faces – most days (after all, we’re all human, right?)

Think this all sounds really hard to do? It’s not. Our clients all started out feeling that way, too. What makes them different from most small business owners who never accomplish this? They are committed to being better. It’s really that simple.

If you are committed to being better, then I want you to know that yes, you can have a highly profitable business, that is also a Great Place to Work.

Yes, you can have happy employees, a productive workplace and raving fans.

Yes, you can be going to work most days with a smile on your face, too.

Ready to take your first step toward finding your happy place through your business? Request our Profit First Starter Kit

  Sabrina_blog picDr. Sabrina StarlingThe Business Psychologist™ and author of How to Hire the Best specializes in transforming time-, energy- and cash-sucking small businesses into highly profitable, Great Places to Work! 

Employee  problems can be one of the biggest stumbling  blocks for any business owner.  With her background in psychology, and years of coaching small  business owners to extraordinary results, Dr. Starling knows what it takes to find, keep and get exceptional performance out of your biggest investment-your employees. Access her comprehensive video training 5 Secrets to Exceptional Employee Performance (her gift to you!) at


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What Clients Say…

Since working with you, Sabrina, we made more money in the last month than we’ve made in any single month–EVER! What we’re doing with you works!

Debbie Pierce, LPC, NCC, EAP 2
Gaits of Change Counseling Center