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Marketing Strategies

What’s the Word-on-the-Street about You?

  jamesprofessionalpictureDr James Cummings
 


Trusted brand stampLast week I met with a business owner to discuss a topic of interest for many owners & operators – brand management. The following day I had an interesting experience while shopping that related to the exact same topic. As a savvy consumer, and as a business consultant, I am very much in-tune with how I am treated when shopping. After this experience, I wish more people were putting forth effort to become more informed about this topic! Continue reading

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