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Who do we serve?

Pumpkin Plan Workshop (431)

Pumpkin Plan Workshop

(Top) Robb Braun of The Leadership Source, Mike Michalowicz author of The Pumpkin Plan and Profit First, Mike Bailey of Bailey Enterprises, Scott Mason and Chuck Parmely of Overhead Door Company of Riverton & Lander (Row 2) Jeff McMenamy of Teton Therapy PC, Margie Rowell of the Wyoming Small Business Development Center, Paula McCormick of McCormick Marketing, Dr. Sabrina Schleicher of Tap the Potential, Olivia Prince of Wind River Realty, Nancy Nehl of Overhead Door Company of Gillette, Jackie Dorothy of Legend Rock Media Productions, Ron Parmely of Overhead Door Company of Casper (Front) Tracy Blumenshine of Teton Athletic Club, Holly Cassity of Sweetwater Garden and Wind River Landscape, Amanda Barry of Barry Cinemas and Stephanie Weaver of Pingora Consulting.

Our clients:

Mike Bailey of Bailey Enterprises

Mike Bailey of Bailey Enterprises

  • Enjoy small town life and being active members of their community
  • Take pride in growing businesses integral to their local economy, while providing employees with opportunities to improve their circumstances.
  • Strive to be an 'Employer of Choice' in their community
  • Seek out the best practices for growing their businesses

Among their peers, our clients:

Olivia and Larry Prince with their team at Wind River Realty

Olivia and Larry Prince with their team at Wind River Realty

  • Are regarded as industry leaders, yet are down to earth, approachable, and willing to lend a helping hand
  • Enjoy networking, supporting and learning from other like-minded, progressive business their communities and other rural areas.


What can we do for you?

iStock_000014825605XSmallWhat’s keeping you awake at night?

THIS is what we help our clients with…

From employee problems…

…to working ’round the clock struggling to keep up with the demands of

a growing business

…to cash flow or profitability issues…

…to customer problems…

…you name it. If it’s happening in your business and it’s causing you stress, we’re here to help!

BUT…we don’t stop there. We empower business owners to THRIVE. We address all areas of your life.

If you’re not thriving, our work is not done!

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Jeff and Michelle McMemany of Teton Therapy PC with their family

When your business is in the start-up phase, it’s like a newborn baby, demanding your constant care and attention for survival. At some point, your business either dies, or it grows up. The trouble is…when your business grows up, it demands a whole new skill set from you. In other words, what got you here, won’t keep you here.


Most likely, you’re a hard worker.

But working harder is not the answer!

What got you to this level of success is not sustainable for growing a business. Those skills that worked for you in the start-up phase are no longer working.

In fact, many business owners find themselves working round the clock in a successful business that feels like a “ball and chain” or a prison you can’t escape from…not even for a few days to take a vacation.

It’s not your fault! No one has taught you the skills you need to move your business from the start-up phase into a mature business.

That’s what we do for our clients, and that’s what we can do for you.


We teach our clients how to

  • Attract and keep SUPER-STAR employees, even in rural, low population areas (without having to spend a fortune on recruiting and pay incentives)
  • Attract the best, most IDEAL customers for your business and serve the heck out of them, while
  • Slashing marketing costs and
  • Dramatically increasing your profits


Our clients learn how to identify and attract their Ideal Clients or Customers, and operate efficiently from their strengths to serve the heck out of their best clients or customers, all the while creating a “Great Place to Work!” for their Ideal Employees.

Our bottom line…more profit, more freedom, more flexibility and more fulfillment for you!


Why should you work with us?

Let’s face it … there are tons of business consultants and coaches out there. But, do they really understand the unique challenges facing rural business owners? We get it!

Old-fashioned Main Street

Our strategists specialize in solving the unique challenges rural business owners face when it comes to growing your business.

What’s more, many business consultants and coaches focus only on your business. At Tap the Potential, we take a comprehensive focus … by taking into account, first and foremost, your well-being.

He's the perfect hunting companion!

Plus, we specialize in people – helping you understand and deal effectively with all the people challenges that arise in business…from employee problems…to customer problems…to family and relationship problems.

We recognize that employee problems can be one of the biggest stumbling blocks for any business owner.

Not only do we teach you what works when it comes to growing your business, we specialize in helping you identify the most effective strategies for finding and keeping SUPER-STAR employees – even in rural areas – and getting exceptional performance from your employees.

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Coffey Engineering & Surveying

We know you’re busy and your time is valuable.

At Tap the Potential, we make it our business to bring you easy-to-implement, yet highly impactful tools, resources and strategies to grow your rural business.


We know what works versus what is just a waste of time when it comes to running your rural business.


Meet Dr. Sabrina Starling

Sabrina-S-(23)rtOur president and founder, Dr. Sabrina Starling, loves creating highly profitable Great Places to Work! She holds a doctorate in counseling psychology from the University of Texas at Austin. Throughout her career, Dr. Starling has studied workplace morale, employee motivation and advocated for Psychologically Healthy Workplaces. She continues to take an active role in various efforts to recruit outstanding professionals to rural areas.

A licensed Provendus Strategist, Certified Profit First Professional, Peoplemap Facilitator, Board-Certified Coach and Professional Certified Coach, Dr. Starling goes to great lengths to bring the best training and programs to rural business owners.

Dr. Starling works closely with industry leaders to bring Tap the Potential clients cutting edge business practices that work in rural areas.

Plus, she regularly interviews successful rural business owners to keep on the pulse of what’s working works in rural business.

Dr. Starling is passionate about bringing rural business owners together to share best practices, and these opportunities are infused throughout Tap the Potential’s offerings.


Meet Mike Michalowicz 



Mike Michalowicz is an Advisor & Lead Profit First Strategist. 

Mike is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur. He is a former small business columnist for The Wall Street Journal, speaks internationally on entrepreneurial topics, and is the creator of the Profit First method. Mike is an active adviser on Profit First to our clients.




Isn’t it about time your business serves YOU?!!!!!

We believe your business should provide you with the 3 F’s:




After all, you’re working hard.

You’ve earned it!

"YES you can" on chalkboard

Success is never a solitary journey.

Take a look at our clients’ Success Stories to see what’s possible for you.

Access our NO-COST comprehensive

Video Training:




You have my word. I will never share your information with a third party

From Status Quo to Exceptional!
What Clients Say…

Before working with Sabrina, I was working 80+ hour workweeks, including weekends. In just a few months time, I started taking Sundays off, and taking one whole weekend off every month. Now I am working at least 20 hours less per week and getting a lot more done. Sabrina tells me it gets even better from here. I can’t wait!

Nancy Nehl – Owner
Overhead Door Company of Gillette