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Who do we serve?

Pumpkin Plan Workshop (431)

Pumpkin Plan Workshop

(Top) Robb Braun of The Leadership Source, Mike Michalowicz author of The Pumpkin Plan and Profit First, Mike Bailey of Bailey Enterprises, Scott Mason and Chuck Parmely of Overhead Door Company of Riverton & Lander (Row 2) Jeff McMenamy of Teton Therapy PC, Margie Rowell of the Wyoming Small Business Development Center, Paula McCormick of McCormick Marketing, Dr. Sabrina Schleicher of Tap the Potential, Olivia Prince of Wind River Realty, Nancy Nehl of Overhead Door Company of Gillette, Jackie Dorothy of Legend Rock Media Productions, Ron Parmely of Overhead Door Company of Casper (Front) Tracy Blumenshine of Teton Athletic Club, Holly Cassity of Sweetwater Garden and Wind River Landscape, Amanda Barry of Barry Cinemas and Stephanie Weaver of Pingora Consulting.

Our clients:

Mike Bailey of Bailey Enterprises

Mike Bailey of Bailey Enterprises

  • Take pride in growing businesses integral to their local economy, while providing employees with opportunities to improve their circumstances.
  • Strive to be an 'Employer of Choice' in their community
  • Seek out the best practices for growing their businesses

Among their peers, our clients:

Olivia and Larry Prince with their team at Wind River Realty

Olivia and Larry Prince with their team at Wind River Realty

  • Are regarded as industry leaders, yet are down to earth, approachable, and willing to lend a helping hand
  • Enjoy networking, supporting and learning from other like-minded, progressive business their communities and beyond.


What can we do for you?

iStock_000014825605XSmallWhat’s keeping you awake at night?

THIS is what we help our clients with…

From employee problems…

…to working ’round the clock struggling to keep up with the demands of

a growing business

…to cash flow or profitability issues…

…to customer problems…

…you name it. If it’s happening in your business and it’s causing you stress, we’re here to help!

BUT…we don’t stop there. We empower business owners to THRIVE. We address all areas of your life.

If you’re not thriving, our work is not done!

IMG_0321   Fire-at-the-cabin

Jeff and Michelle McMemany of Teton Therapy PC with their family

When your business is in the start-up phase, it’s like a newborn baby, demanding your constant care and attention for survival. At some point, your business either dies, or it grows up. The trouble is…when your business grows up, it demands a whole new skill set from you. In other words, what got you here, won’t keep you here.


Most likely, you’re a hard worker.

But working harder is not the answer!

What got you to this level of success is not sustainable for growing a business. Those skills that worked for you in the start-up phase are no longer working.

In fact, many business owners find themselves working round the clock in a successful business that feels like a “ball and chain” or a prison you can’t escape from…not even for a few days to take a vacation.

It’s not your fault! No one has taught you the skills you need to move your business from the start-up phase into a mature business.

That’s what we do for our clients, and that’s what we can do for you.


We teach our clients how to

  • Attract and keep SUPER-STAR employees (without having to spend a fortune on recruiting and pay incentives)
  • Attract the best, most IDEAL customers for your business and serve the heck out of them, while
  • Slashing marketing costs and
  • Dramatically increasing your profit


Our clients learn how to identify and attract their Ideal Clients or Customers, and operate efficiently from their strengths to serve the heck out of their best clients or customers, all the while creating a “Great Place to Work!” for their Ideal Employees.

Our bottom line…more profit, more freedom, more flexibility and more fulfillment for you!


Why should you work with us?

Let’s face it … there are tons of business consultants and coaches out there. We’re different — in a way that we think you’ll really appreciate.

We want to let you in on a dirty little secret in the entrepreneurial world…

Most business coaches focus on growing your top-line revenue (i.e., increasing sales). Top-line revenue is a vanity number.

While it is important to grow top-line revenue, what matters is net profit! 

Business owners who focus solely on increasing top-line revenue often find themselves in the “Survival Trap” with expenses barely keeping pace with, or more typically, outpacing sales. In spite of multi-million dollar revenues, these business owners remain trapped in an anxiety-filled cycle of barely breaking even, year after year.

In contrast, we focus on the health and sustainability of your business, while we increase your sales. We focus on

  • Increasing your profit by 100-300% or more in less than 12 months time (And that’s just the beginning…imagine having systems in place that guarantee year after year of high profitability!)

  • Making sure you are appropriately compensated as the owner for the investment you are making in the growth of your business (I believe you should pay yourself and pay yourself well for the work you do.)

  • Positioning your business to grow sustainably toward your vision, while you enjoy a high quality of life.

What’s more, many business consultants and coaches focus only on your business.

At Tap the Potential, we take a comprehensive focus … by taking into account, first and foremost, your well-being.

Work supports life, not the other way around. Should we decide we are a good fit to work together, know that it our highest intention for you to thrive!


He's the perfect hunting companion!

Plus, we specialize in people – helping you understand and deal effectively with all the people challenges that arise in business…from employee problems…to customer problems…to family and relationship problems.

We recognize that employee problems can be one of the biggest stumbling blocks for any business owner.

Not only do we teach you what works when it comes to growing your business, we specialize in helping you identify the most effective strategies for finding and keeping SUPER-STAR employees, while getting exceptional performance from your employees.

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Coffey Engineering & Surveying

We know you’re busy and your time is valuable.

At Tap the Potential, we make it our business to bring you easy-to-implement, yet highly impactful tools, resources and strategies to grow your business.


We know what works versus what is just a waste of time when it comes to running your business.


Meet Dr. Sabrina Starling

Sabrina-S-(23)rtOur president and founder, Dr. Sabrina Starling, The Business Psychologist™, and author of How to Hire the Best, loves transforming small businesses into highly profitable, Great Places to Work!

She holds a doctorate in counseling psychology from the University of Texas at Austin. Throughout her career, Dr. Starling has studied workplace morale, employee motivation and advocated for Psychologically Healthy Workplaces.

A licensed Provendus Strategist, Certified Profit First Professional, Peoplemap Facilitator, Board-Certified Coach and Professional Certified Coach, Dr. Starling goes to great lengths to bring the best training and programs to small business owners.

Dr. Starling works closely with industry leaders to bring Tap the Potential clients cutting edge business practices that work.

Plus, she regularly interviews successful business owners and industry leaders to keep on the pulse of what’s working works in small business.

Dr. Sabrina takes great pride in delivering services that bring real results to clients. This is not “feel good” coaching (although  many of her clients go to work with smiles on their faces — most days — and end up falling back in love with their businesses!)

Dr. Starling is passionate about bringing business owners together to share best practices, and these opportunities are infused throughout Tap the Potential’s offerings. (Be sure to ask if you’d like an invitation our Annual Retreat at the Entrepreneurs Retreat Center.)


Meet Mike Michalowicz 



Mike Michalowicz is an Advisor & Lead Profit First Strategist. 

Mike is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur. He is a former small business columnist for The Wall Street Journal, speaks internationally on entrepreneurial topics, and is the creator of the Profit First method. Mike is an active adviser on Profit First to our clients.




Isn’t it about time your business serves YOU?!!!!!

We believe your business should provide you with the 3 F’s:




After all, you’re working hard.

You’ve earned it!

"YES you can" on chalkboard

Success is never a solitary journey.

Take a look at our clients’ Success Stories to see what’s possible for you.

Access our NO-COST comprehensive

Video Training:




You have my word. I will never share your information with a third party

From Status Quo to Exceptional!
What Clients Say…

If you own a business and just can’t seem to get a handle on it, contact Dr. Sabrina Schleicher at Tap the Potential. She is AMAZING! She is a business coach who knows her stuff. It is well worth it and you won’t regret it!

April Justice – Co-Owner
Brown Sugar Roastery